Top-5 Main Sources of Information for Young People (16 to 30 Years Old), 2024

This chart shows the top five main sources of information for young people aged 16 to 30. The data reveal a clear predominance of digital-first habits, with social media platforms (42%) such as Instagram and TikTok serving as the primary gateway to information for this demographic. This is followed closely by TV (39%), indicating that while digital platforms lead, traditional broadcast media still maintains a significant foothold in the daily lives of young adults. A significant trend emerges in the fragmentation of other sources: online press and news platforms (26%) trail social media by 16 percentage points, suggesting a shift away from direct news consumption toward algorithmically curated content. Friends, family, and colleagues (25%) remain a critical interpersonal source of information, while video platforms (23%) like YouTube solidify the importance of visual media as a primary information channel.