Adolescent Exposure and Usage Intensity on Social Media

This table establishes the scale of the environment by mapping how deeply integrated social media has become in the daily lives of 15-year-olds across the European Union. 96% of 15-year-olds use social media on a typical weekday, with 37% spending more than 3 hours daily. Social media is no longer an optional activity but a near-universal digital environment for European youth.